



Entrepreneur and food-marketing expert with over 20 years of experience in media, communication, and brand building.
Dennis is an Emmy Award–winning producer in the food entertainment industry, recognized in the United States for several successful a national TV show dedicated to food culture. Over the years, he has worked across television, documentaries, digital platforms, and branded content, specializing in how food becomes a story, a brand, and a business.
Together with his business partner Vito iacopelli, he created one of the first large-scale online pizza masterclasses, selling thousands of courses worldwide and generating over one million dollars in online education revenue alone: www.matser-class.pizza
The Trailer of the Masterclass:
Dennis’s out-of-the-box mindset allowed him to reinvent a product that had remained unchanged for thousands of years, and this is how Pizza Galaxy was born.




Multiple award-winning master pizza chef, born in Bari, Italy, and a third-generation pizzaiolo raised in his family’s restaurant. He began making pizza at the age of seven, became a maestro, teaching to the most renowned pizzaioli in the world, and has taught pizza-making techniques to professionals in Naples and across the globe.
He later moved to the U.S., where he helped Michael’s Pizzeria in California earn the title of Best Pizza Joint in the USA.
He went on to found PROVA – The Art of Pizza in Los Angeles, winning multiple international awards, including Best Neapolitan Pizza in the World.
An entrepreneur and educator, he has opened pizzerias worldwide and runs the YouTube channel Pizza TV, with almost 2 million subscribers.

Vito is the pizza magician behind the execution of Pizza Galaxy.
Pizza Galaxy is where every pizza is inspired by a planet, crafted with bold flavors, vibrant dough colors, and unexpected ingredients. Set in immersive, space-themed environments, it’s not just a meal, it’s an adventure.
Guided by a team with global experience and powered by the creative mind behind the concept—a pizza visionary working alongside YouTube icon Vito Iacopelli, the king of pizza with millions of followers worldwide—
Pizza Galaxy is a disruptive force ready to conquer the international scene.
Planet-inspired pizzas with unique colors and flavors in an immersive space setting.
Combining Italian craftsmanship with futuristic dining experiences.
A scalable restaurant concept poised for worldwide expansion.
Watch the videos of our creations:
NOTE: The pizzas you see in those videos are 100% real—no AI, no digital tricks. Each one was carefully created and crafted by our master pizzaiolo Vito Iacopelli, then filmed in our studio to bring the Pizza Galaxy experience to life. Real ingredients, real flavors, real creativity.
This presentation showcases the full potential of Pizza Galaxy as an innovative and scalable restaurant concept.
Discover a unique opportunity to enter a high-growth market with a brand that combines creativity, experience-driven dining, and strong profitability.
Explore the unique Pizza Galaxy concept and its market potential.
Assess the business model and revenue projections.
Secure your position as a strategic partner in this global expansion.
Dubai is the ideal starting point for Pizza Galaxy, set within an exclusive, high-end location that reflects the brand’s futuristic vision. From Dubai, the concept is designed to scale across the GCC region, expanding into Saudi Arabia (including NEOM, The Line, Oxagon, and Trojena), as well as the United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman
High-income residents, global tourists, trendsetters, and experience-seekers drawn to cutting-edge dining concepts.
Capital required for flagship restaurant development with a scalable model for rapid expansion.
Founded in the United States and Europe with headquarters in Dubai, strategically positioned for global expansion.
Company roots in Europe since 1977 in Italy, bringing decades of expertise in business, media, and entertainment.
Team of seasoned professionals, top-tier chefs, designers, and strategists, combined with influencers and digital creators.
To redefine the future of pizza, creating an unparalleled dining experience where each pizza is inspired by a planet, blending bold flavors, vibrant colors, and immersive space-themed environments.
To revolutionize the pizza industry by combining creativity, high-quality ingredients, and a futuristic dining atmosphere, delivering an unforgettable experience while setting a new standard in the modern F&B landscape.
Italian artisans balancing tradition with global tastes
Honoring heritage while embracing innovation
Creating journeys through storytelling
Highest standard ingredients and craftsmanship
Adapting to local cultures and dietary laws
We respect local culinary traditions and dietary laws, ensuring our menu adheres to regional preferences, including using only halal-certified ingredients where required.
Each pizza represents a unique planet
Colorful dough and bold ingredients
Futuristic, space-inspired environments
Pizza Galaxy transforms a simple meal into an immersive journey, blending cutting-edge design, storytelling, and high-quality ingredients. By merging Italian craftsmanship with a bold, modern twist, we offer a one-of-a-kind dining experience.
Entering a futuristic universe with ambient lighting, digital projections, and immersive sound effects.
Browsing an intergalactic menu where each pizza represents a unique planet.
Placing orders through "futuristic control panels" with real-time updates.
Watching expert pizzaioli craft colorful planetary pizzas in an open kitchen.
Experiencing pizzas presented with smoke effects and glowing plates.
Immersive brand experience
High-quality Italian craftsmanship
Artistic, visually striking pizzas
Highly shareable experiences
Pizza Galaxy is not just another pizza chain—it is a disruptive, high-concept dining experience that stands at the intersection of gourmet pizza, experiential dining, and futuristic restaurant design.
Urban millennials and Gen Z who value trendy, Instagrammable experiences with strong social media presence.
Parents looking for fun dining destinations with higher spending capacity and interest in premium experiences.
Individuals fascinated by space, futurism, and cutting-edge concepts, interested in immersive environments.
High-income travelers seeking unique dining experiences, willing to spend more for exclusivity.
Middle to high-income consumers with disposable income available for premium dining experiences.
Percentage of target customers who prioritize unique, shareable experiences over just eating a meal.
Frequent diners willing to pay up to four times more for interactive elements and exclusivity.
A restaurant that feels like an event, not just a meal.
Highly photogenic & viral-worthy design and food.
High-end, artisanal pizza with unexpected twists.
A futuristic, immersive environment meets the growing demand for experience-driven dining
Menus aligned with local culture and dietary preferences.
The food-tech sector is expanding rapidly, integrating cutting-edge technology to enhance operational efficiency and customer experience, with AI-driven inventory management and robotics revolutionizing food preparation.
Generation Z is reshaping the food industry, with 64% eating out weekly or more. They are adventurous eaters, with 27% trying new restaurants multiple times per week, driven by social media trends.
The first Pizza Galaxy will open in a strategically in Dubai, establishing it as the original flagship and setting the tone for future global expansion.
Pizza Galaxy expands into other key GCC countries through a franchise model, partnering with top players in hospitality, retail, and entertainment to accelerate regional growth.
Entering key international markets in Europe, North America, and Asia with a structured global franchise program.
All ingredients in our Middle east locations are 100% halal-certified.
Each pizza is inspired by a planet or celestial body, featuring uniquely colored dough, premium ingredients, and unexpected flavor combinations.

Our Signature Pizzas:
Appetizers:
Desserts:
Signature Drinks (Classic options like mineral water, sodas, coffee and tea are also available):





A high-tech space station with dark, cosmic-themed walls, LED-lit ceiling panels simulating stars and planets, and interactive digital projections.
Soft ambient lighting with neon accents and table-specific spotlighting to make every pizza pop for photos and videos.
Cosmic Black & Metallic Silver, Galactic Blue & Nebula Purple, with Neon Accents creating a sense of motion and energy.
Pizza Galaxy features giant ultra-HD monitors displaying breathtaking cinematic visuals of our pizzas in motion, as if they were celestial bodies orbiting through space.
100% real, high-quality studio recordings of our actual pizzas - no CGI, just pure craftsmanship captured with precision.
Pizzas float weightlessly, resembling planets in motion, with the Sun casting golden light on the dough, cheese, and toppings.
Textures, melted cheese, and delicate ingredients displayed in cinematic slow motion, making the food appear almost surreal.
Custom meteorite stone plates with crater-like surfaces and unique cutlery made from rare materials like titanium and space-grade carbon fiber.
Edible nebula smoke, interactive 3D menus, and tabletop galaxy projections creating the illusion of dining among the stars.
Holographic order displays and staff in astronaut-inspired uniforms reinforcing the feeling of being in a futuristic outpost.
Adaptive sound design that reacts to crowd levels, blending cosmic frequencies and ambient sci-fi elements.
Real-time "Space Mirror" portal and ever-changing, AI-created cosmic landscapes on LED walls.
Holographic AI host greeting guests and dynamic lighting that adjusts based on customer volume.
By integrating AI-driven design, music, and interactive features, Pizza Galaxy becomes a self-evolving space that reacts to its guests, making each visit unique and unforgettable.
Limited-edition t-shirts, hoodies, and astronaut-inspired jackets with galactic designs and glow-in-the-dark elements.
Meteorite stone plates and limited-edition space silverware crafted from rare materials like titanium and carbon fiber.
Personalized cosmic coordinates marking the exact date, time, and location of a guest's visit, with their chosen pizza featured among the stars.
At the heart of Pizza Galaxy is our open kitchen – a culinary stage where tradition meets spectacle. Witness every step of the pizza-making process, from the colorful dough being stretched to the planetary toppings placed with precision, creating a 360° immersive view.

A central pizza counter surrounded by seating, drawing guests into the culinary performance.
Wood-fired ovens and vibrant, fresh ingredients are proudly displayed, enhancing the anticipation.
Enjoy live show-cooking moments as our skilled pizzaioli craft your meal right before your eyes.
Designed to evoke a futuristic food lab, seamlessly blending with the warmth of an Italian piazza.
This transparent setup fosters trust, curiosity, and engagement. The Pizza Galaxy kitchen isn't hidden; it's a vibrant focal point, enhancing your cosmic dining journey.
A well-calibrated spatial design is critical to optimize operational efficiency, customer flow, and revenue per square meter. Below is the recommended distribution for the flagship Pizza Galaxy venue:
Ideal footprint for initial flagship units: 250–350 sqm (2,700–3,800 sq ft). Future scalable models can be 150–200 sqm.
Target Allocation: ~2.5 sqm (27 sq ft) per seat. Capacity: ~60–90 covers, ensuring comfortable spacing and fluid circulation for guests and staff.
This follows industry standards for immersive fast-casual dining experiences.
Includes:
The open kitchen acts as both a production zone and visual entertainment, maximizing guest interaction.
Encompasses the main dining space, visual experience zones (projection-mapped tables, screens), show kitchen interface, and order/host stations.
The FOH is choreographed as a stage for storytelling, immersion, and customer engagement.
Inspired by the Hard Rock Café model, this space features branded apparel, luxury tableware, custom star maps, and limited-edition items.
This serves as both a brand awareness amplification tool and a high-margin upsell opportunity.
Premium pricing justified by immersive atmosphere
Apparel, collectible tableware, and custom artwork
Special dining experiences and private bookings
NFTs and exclusive online experiences
Pizza Galaxy is designed as a multi-revenue stream business, ensuring strong profitability, scalability, and long-term sustainability by combining high-end dining experiences with strategic digital services and exclusive merchandising.
Pizza Galaxy is built on pizza fundamentals, water and flour. This results in significantly lower food costs, minimal waste, and substantially higher profit margins, while premium value is driven by experience and branding rather than raw ingredient cost.
Immersive experience justifies premium pricing, making each customer worth more than at traditional pizzerias.
Optimized ordering, predictive analytics, and AI-powered customer engagement reduce costs and improve retention.
Naturally shareable experiences lead to organic, high-impact marketing, reducing dependency on paid ads.
Multiple revenue streams from memberships, events, merchandise, and digital content sales beyond just food.
Uses theatrical dining, high-end plating, and viral social media marketing to justify ultra-premium pricing.
Charges up to $2,000 per person for an AI-enhanced, immersive fine dining experience.
A visually unique restaurant that relies on aesthetic appeal and exclusivity, with high-end merchandising.
A globally recognized model that successfully combines food, entertainment, and branded merchandise into a unique destination experience. A tourist landmarks that generate massive foot traffic and high per-visitor spend through a diversified revenue model.
Dubai is not evolving, it is accelerating. The city is set to double its impact in the coming years through massive developments, iconic districts, ultra-luxury resorts, and large-scale entertainment projects. With billions invested in new destinations, smart cities, and lifestyle hubs, Dubai is positioning itself as the global capital of the future. In this context, traditional concepts are no longer enough. The market demands bold, forward-thinking brands capable of matching the city’s ambition and speed.
Dubai’s F&B market is one of the most competitive and fast-growing in the world, fueled by tourism, high spending power, and a constant flow of new venues. At the same time, the rise of integrated resorts, destination hotels, and upcoming casino-driven developments is raising the bar for what dining must represent. Restaurants are no longer just places to eat, they are part of the attraction itself. To stand out, concepts must go beyond food and deliver identity, storytelling, and memorability.
As Dubai moves toward large-scale entertainment ecosystems, uniqueness is no longer optional, it is survival. With so many high-end venues competing for attention, only concepts that are truly different, immersive, and emotionally engaging can win. The opportunity lies in creating experiences that cannot be copied easily, where design, technology, storytelling, and food merge into something exclusive. The next generation of iconic restaurants in Dubai will not compete on luxury alone, but on originality and vision.
No other AI-powered, space-themed experiential pizzeria exists today. We are not just entering a competitive market, we are creating it.
The UAE region is witnessing a historic surge in tech and AI investment. Pizza Galaxy aligns seamlessly with this regional push for innovation. This convergence positions us to become a flagship brand in the Dubai tech-hospitality renaissance
This is a once-in-a-generation moment where the right concept, at the right time, in the right place, can become legendary.
Pizza Galaxy operates under a clear and centralized execution model.
We partner with capital investors who fund the development and opening of the restaurant.
Pizza Galaxy retains full control of concept execution, brand direction, and operations.
This structure ensures brand consistency, operational excellence, and long-term scalability across Dubai and the GCC, while allowing investors to participate in a high-growth concept without operational complexity.
We are not looking for passive capital.
We are looking for aligned partners who trust our vision and execution to create an iconic, category-defining brand.
This includes the full creative vision of Pizza Galaxy: concept development, restaurant design, spatial experience, and overall project direction, managing day-to-day operations from day one, from idea to final execution.
This includes the definition of the culinary line, menu creation, ingredient selection and sourcing of the right ingredients, the training and certification of all chefs, and the development of a sustainable culinary ecosystem designed to endure and scale over time while delivering the Pizza Galaxy experience.
Partners provide the financial resources required to develop, build, and launch the Pizza Galaxy location, covering construction, fit-out, initial operations, and market entry.
Partners facilitate access to strategic, high-visibility locations or integrated developments aligned with Pizza Galaxy’s positioning, enabling optimal placement within Dubai’s most exclusive destinations.
For financial clarity, the following budget is based on a launch in Dubai, a high-end, well-established market with premium real estate and labor costs.
This serves as a realistic benchmark for launching Pizza Galaxy in top-tier GCC locations.
For secondary markets (e.g., smaller Saudi cities, Oman, Bahrain), total investment and operational costs will be lower, and a detailed budget can be accurately developed once the specific location is confirmed.
All projections and estimates are presented in AED.
Ballpark estimates for a 300 sqm flagship unit with immersive tech and full kitchen, excluding land cost:

Ranges vary by country and location within the GCC:
All figures are estimates and subject to final design, location, and contractor specifications
Operating Budget Notes: Housing allowance will be offered to all non-local employees as part of their compensation package, in line with Dubai norms. Labor strategy optimizes through tiered roles and scalable team size based on unit traffic.
AED 1,470,000 – 2,200,000 (based on 200–250 daily covers + merchandising & events)
60% – 65% across all revenue streams ((driven by low food cost and experience-led pricing)
Estimated within 18–24 months (depending on rent structure, location, and launch ramp-up.)
Target 25% – 35% ROI per year (subject to market conditions and operational performance)


This presentation and its content are the exclusive intellectual property of Sunset Koi LLC.
All concepts, ideas, visuals, and information presented are protected under copyright law and may not be reproduced, distributed, or used in any form without explicit written consent from the owner.
Any attempt to replicate, share, or approach individuals or entities mentioned within this presentation without prior authorization is strictly prohibited.
The sole owner of the concept and the only person to contact for any collaboration or information about the project is Dennis Alberti.
By viewing this content, you acknowledge and agree to respect these rights.
Dennis Alberti
+971 58 575 8106
dennis@sunsetkoi.com
PIZZA GALAXY: The future of Pizza